{"id":22423,"date":"2022-10-04T12:18:59","date_gmt":"2022-10-04T10:18:59","guid":{"rendered":"https:\/\/www.crowdfarming.com\/podcast\/what-the-field-episode-11-heura-and-the-rise-of-flexitarianism\/"},"modified":"2022-10-04T12:18:59","modified_gmt":"2022-10-04T10:18:59","slug":"what-the-field-episode-11-heura-and-the-rise-of-flexitarianism","status":"publish","type":"podcast","link":"https:\/\/laruchequiditoui.fr\/what-the-field\/podcast\/what-the-field-episode-11-heura-and-the-rise-of-flexitarianism\/","title":{"rendered":"Heura and the rise of flexitarianism"},"content":{"rendered":"\n<p><strong>Bernat A\u00f1a\u00f1os Martinez<\/strong> is Chief Social Movement Officer and co-founder of Heura Foods, a company that creates plant-based meat products with a Mediterranean twist.&nbsp;<br><br><\/p>\n\n\n\n<p>The motivation driving him and the people at Heura seems simple at first glance: For people to stop eating animals by providing the tastiest alternatives possible, akin in both texture and flavor to the meat products it seeks to replace. Heura\u2019s vegan chicken for example has managed to become immensely popular, even amongst non-vegans.<br><br><\/p>\n\n\n\n<p>We discuss the many reasons why cutting down on meat could be one of the most powerful ways for an individual to make an impact and talk about Heura\u2019s vision for the future.<br><br><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>&#8220;We want to create not meat alternatives but meat successors&#8221;<br><\/em><br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What the Field?! Ep. 11-  Heura and the rise of flexitarianism\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/RbAytMbP3No?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><br><br>We grill Bernat on all the obvious potential caveats:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What makes Heura products different from other plant-based meat substitutes?<\/li><li>Why do they come in plastic packaging?<\/li><li>What about the ingredients do Heura contain and are they not unhealthy?<\/li><li>What does an animal meat-free diet have to do with social justice?<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center\"><br><br><em>\u201cSocial justice is just inherent in the whole food system. (&#8230;) We can build a food system that is socially just.\u201d<br><\/em><br><\/p>\n\n\n\n<p>You can download the episodes of our podcast in audio format on all of the usual streaming platforms (Spotify, ApplePodcasts, you name it) or <a href=\"https:\/\/whatthefield.buzzsprout.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>here<\/strong><\/a>.<br><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":211,"featured_media":22424,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categories":[],"class_list":["post-22423","podcast","type-podcast","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heura and the rise of flexitarianism - WTF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crowdfarming.com\/es\/what-the-field\/podcast\/what-the-field-episode-11-heura-and-the-rise-of-flexitarianism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heura and the rise of flexitarianism - WTF\" \/>\n<meta property=\"og:description\" content=\"Bernat A\u00f1a\u00f1os Martinez is Chief Social Movement Officer and co-founder of Heura Foods, a company that creates plant-based meat products with a Mediterranean twist.&nbsp; The motivation driving him and the people at Heura seems simple at first glance: For people to stop eating animals by providing the tastiest alternatives possible, akin in both texture and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/what-the-field-episode-11-heura-and-the-rise-of-flexitarianism\/\" \/>\n<meta property=\"og:site_name\" content=\"WTF\" \/>\n<meta property=\"og:image\" content=\"https:\/\/10.70.1.36\/what-the-field\/wp-content\/uploads\/2025\/12\/EP-11-WTF_Mesa-de-trabajo-1-copia-9-12-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/what-the-field-episode-11-heura-and-the-rise-of-flexitarianism\/\",\"url\":\"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/what-the-field-episode-11-heura-and-the-rise-of-flexitarianism\/\",\"name\":\"Heura and the rise of flexitarianism - WTF\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdfarming.com\/what-the-field\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/what-the-field-episode-11-heura-and-the-rise-of-flexitarianism\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/what-the-field-episode-11-heura-and-the-rise-of-flexitarianism\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2025\/12\/EP-11-WTF_Mesa-de-trabajo-1-copia-9-12-2.png\",\"datePublished\":\"2022-10-04T10:18:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/what-the-field-episode-11-heura-and-the-rise-of-flexitarianism\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/what-the-field-episode-11-heura-and-the-rise-of-flexitarianism\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/what-the-field-episode-11-heura-and-the-rise-of-flexitarianism\/#primaryimage\",\"url\":\"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2025\/12\/EP-11-WTF_Mesa-de-trabajo-1-copia-9-12-2.png\",\"contentUrl\":\"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2025\/12\/EP-11-WTF_Mesa-de-trabajo-1-copia-9-12-2.png\",\"width\":1920,\"height\":1152},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/what-the-field-episode-11-heura-and-the-rise-of-flexitarianism\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.crowdfarming.com\/en\/what-the-field\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Heura and the rise of flexitarianism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crowdfarming.com\/what-the-field\/#website\",\"url\":\"https:\/\/www.crowdfarming.com\/what-the-field\/\",\"name\":\"WTF\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crowdfarming.com\/what-the-field\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Heura and the rise of flexitarianism - WTF","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/crowdfarming.com\/es\/what-the-field\/podcast\/what-the-field-episode-11-heura-and-the-rise-of-flexitarianism\/","og_locale":"en_US","og_type":"article","og_title":"Heura and the rise of flexitarianism - WTF","og_description":"Bernat A\u00f1a\u00f1os Martinez is Chief Social Movement Officer and co-founder of Heura Foods, a company that creates plant-based meat products with a Mediterranean twist.&nbsp; 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