{"id":15645,"date":"2025-07-14T12:58:37","date_gmt":"2025-07-14T10:58:37","guid":{"rendered":"https:\/\/www.crowdfarming.com\/sin-categoria\/regenerative-organic-agriculture-2025-roadmap\/"},"modified":"2025-12-19T14:12:29","modified_gmt":"2025-12-19T13:12:29","slug":"regenerative-organic-agriculture-2025-roadmap","status":"publish","type":"post","link":"https:\/\/laruchequiditoui.fr\/what-the-field\/crowdfarming\/regenerative-organic-agriculture-2025-roadmap\/","title":{"rendered":"Reflections on the first half of 2025 (and roadmap for the second half)"},"content":{"rendered":"\n

Note: I wrote this text as an internal document to share and align with the people working at CrowdFarming. Although some colleagues warned me that we\u2019re giving away too many clues to potential copycats, I believe that sharing our plan is a way to highlight the incredible work our teams do every day to make direct sales work better.

<\/p>\n\n\n\n

Learnings from the first semester
<\/strong><\/h3>\n\n\n\n

In agriculture, no two harvests are the same \u2014 and therefore, no two years at CrowdFarming are the same either.

<\/p>\n\n\n\n

Climatic events like torrential rain, hail, or extreme heat are nothing new, but they\u2019re hard to predict, and once again this year, they\u2019ve disrupted our summer plans. In the past month, three of our stone fruit farmers lost their entire harvest from one week to the next due to these events. It was a tragedy for them, and chaos for some of our customers.

<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

What can we do? We\u2019d be wrong to think that just because these events are unpredictable, we can\u2019t do anything. We can<\/em> inform our customers of what happened so they understand the changes. We need to become more agile in both internal and external communication. We can look for farmers in other geographical areas to limit risk. And we can support farmers who have suffered losses by using their damaged harvests to make our All Is Good<\/em> jams (our brand of processed products).

<\/p>\n\n\n\n

On the other hand, we\u2019ve been talking for a while about services we can offer to our farmers beyond sales and logistics. Designing an agricultural insurance policy and negotiating it collectively could be a service that adds real value. We\u2019ll study this option this semester to integrate it into our 2026 roadmap.

<\/p>\n\n\n\n

Although regenerative agriculture can\u2019t prevent hail, we must continue measuring and using data to convince farmers to implement regenerative practices. A regeneratively managed soil acts like a sponge: able to absorb water during torrential rains and retain moisture during heat waves, droughts, or wildfires.

<\/p>\n\n\n\n

Let\u2019s keep dedicating efforts so more farmers understand that regenerative practices aren\u2019t about selling at higher prices \u2014 they\u2019re about making farms more resilient and productive in the long term. More stable production costs, and more nutritious food with fewer external fertilizers.

<\/p>\n\n\n\n

What value are we creating?<\/strong>
<\/h3>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

To me, everything is measurable \u2014 but not everything can be demonstrated with short-term data. And one semester is<\/em> short term.

<\/p>\n\n\n\n

In this section, I want to give special congratulations to the new Customer Experience service. In a short time, we\u2019ve designed a new complaints resolution system that, in the event a customer receives a damaged product, allows for a fast and fair resolution \u2014 both for consumers and for the farmers we represent. Speed is key, and this team is consistently improving their response times.

<\/p>\n\n\n\n

Sustained growth over 30%: <\/strong>Our farmers have increased their sales by 31% compared to the same period last year. We\u2019ve consolidated our position as the largest direct-sales channel for organic products. Thanks to this growth, we unlocked the second instalment of a European Investment Bank loan (worth \u20ac7 million), which will allow us to keep growing and investing in improved services for farmers \u2014 all while keeping the majority of the company in the hands of the founding team.

<\/p>\n\n\n\n

Loyalty from our farming community<\/strong>: This growth would be impossible without the trust our farmers place in us. We must thank them for their patience when we\u2019ve made mistakes and for their unwavering commitment. Several farmers have received threats from supermarket intermediaries, telling them they\u2019ll stop buying from them if they continue selling through CrowdFarming. A clear sign that we\u2019re doing something right \u2014 when a farmer has the luxury of saying no to an intermediary!

<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Customers willing to complicate their lives<\/strong>: Buying directly from farmers has its well-known advantages, but it also requires a shift in consumer habits. When people buy through CrowdFarming, they can\u2019t see or touch the product beforehand \u2014 and if weather delays ripening or other issues arise, they may have to wait weeks for their order. Supermarkets offer all fruits year-round, from all corners of the world.

<\/p>\n\n\n\n

We\u2019ve surpassed 500,000 active households<\/strong> over the past 12 months. Over half a million homes choosing to buy their food directly from farmers, sacrificing the convenience of supermarkets for a fresher, tastier, organic product. Most of these households accept delays \u2014 as long as communication is clear and timely.

<\/p>\n\n\n\n

We must keep evolving our offer and introduce mixed boxes in more sizes to suit all types of households. Let\u2019s make direct sales accessible not just for the most committed supporters, but for anyone<\/em> who wants to receive organic food at home regularly.

<\/p>\n\n\n\n

What projects are we launching in the second half of the year?
<\/strong><\/h3>\n\n\n\n

Farm visits:<\/strong> We\u2019re launching WeFarmYou<\/em>, a service where customers can book visits to our farms. This will make it easier for customers to visit the farms where their adopted trees or animals live. We\u2019ll run tests over the summer to launch fully by October.

<\/p>\n\n\n\n

New mixed boxes with transparent origins<\/strong>: We\u2019re working on a new design that will allow customers to see all the farmers and farms involved in a mixed box. Until now, we only displayed one farmer as a representative.

<\/p>\n\n\n\n

New order preparation line<\/strong>: Our logistics team has been working since late last year on a new order preparation system that will help us increase capacity. This investment means we can handle the entire upcoming harvest of mangoes and clementines on time.

<\/p>\n\n\n\n

Boosting the organic conversion programme<\/strong>: To build a more sustainable supply chain, we can\u2019t just support those who already farm organically \u2014 we need to help those who want to switch, but have doubts. They worry because they can\u2019t sell imperfect fruit to a middleman. They worry because they can\u2019t find an agronomist who really understands organic. They worry because in their town, someone might blame them for spreading pests just for trying a new approach. (I speak from experience.)

<\/p>\n\n\n\n

Let\u2019s dedicate commercial and technical support to help more farmers adopt organic practices. We\u2019ve already proven that a fair direct-sales channel has more transformative power<\/em> than financial subsidies in helping farmers make the switch.

<\/p>\n\n\n\n

Launching Farmeneurs to boost Regenerative Agriculture: <\/strong>For two years now, we\u2019ve been financing training for farmers and conducting soil analysis on 59 farms to gather data on how regenerative practices affect microbiology and soil health.

<\/p>\n\n\n\n

Starting in November, our farmers will be able to use Farmeneurs<\/strong> \u2014 an app designed to help them troubleshoot farming questions, receive weather alerts tailored to their crops, and access services that support regenerative implementation on their land.

<\/p>\n\n\n\n

We closed this semester with 39% of our sales coming from organic and regenerative farms.<\/strong> Our goal is to reach 50% by the end of the year.<\/strong>

<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

New Website for January 2026:<\/strong> In the final quarter of the year, we\u2019ll work on a new website and app, with a smoother user experience. Some features were suggested by customers themselves. While the team has asked me not to reveal anything yet in this article \u2014 stay tuned.

<\/p>\n\n\n\n

As many of you know, I\u2019m personally starting the second semester with excitement for the imminent arrival of my fourth child. I wish you all a wonderful summer \u2014 and I\u2019ll leave you with this motto to guide our priorities:
<\/p>\n\n\n\n

We make regenerative organic agriculture possible for farmers, and accessible for consumers.<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

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