{"id":63247,"date":"2026-07-16T15:30:45","date_gmt":"2026-07-16T13:30:45","guid":{"rendered":"https:\/\/www.crowdfarming.com\/what-the-field\/?post_type=video&p=63247"},"modified":"2026-07-16T15:31:36","modified_gmt":"2026-07-16T13:31:36","slug":"supermarket-quality-vs-real-quality-whats-actually-the-difference","status":"publish","type":"video","link":"https:\/\/laruchequiditoui.fr\/what-the-field\/en\/video\/supermarket-quality-vs-real-quality-whats-actually-the-difference\/","title":{"rendered":"Supermarket quality vs. real quality: what’s actually the difference?"},"content":{"rendered":"

That scar on your orange? That’s not a problem. Here’s why. Most people have never seen how supermarket quality control actually works, and once you do, the way you look at “imperfect” fruit changes completely.<\/p>\n

In this video, we break down:<\/p>\n

1. How supermarkets sort fruit (and what they’re really sorting for)<\/p>\n

2. How CrowdFarming does quality control differently<\/p>\n

3. Why cosmetic standards are one of the biggest drivers of food waste<\/p>\n

4. What branch rubs, healed scars, and natural deformities actually mean for what’s inside<\/p>\n

In our orange supply-chain study, we found that around 22% of fruit is discarded in the supermarket model \u2014 compared to roughly 3% in a direct-to-consumer model.<\/p>\n

That’s not a small difference. Class II doesn’t mean lower quality. Extra class doesn’t mean better taste. And maybe before we worry about producing more food, we should stop wasting what we already have.<\/p>\n","protected":false},"featured_media":63249,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categories":[15],"class_list":["post-63247","video","type-video","status-publish","has-post-thumbnail","hentry","category-society"],"acf":[],"yoast_head":"\nSupermarket quality vs. real quality: what's actually the difference? - WTF<\/title>\n<meta name=\"description\" content=\"What's the difference between supermarket quality and real quality? Learn how cosmetic standards cause massive food waste.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdfarming.com\/en\/what-the-field\/video\/supermarket-quality-vs-real-quality-whats-actually-the-difference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supermarket quality vs. real quality: what's actually the difference? - WTF\" \/>\n<meta property=\"og:description\" content=\"What's the difference between supermarket quality and real quality? Learn how cosmetic standards cause massive food waste.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdfarming.com\/en\/what-the-field\/video\/supermarket-quality-vs-real-quality-whats-actually-the-difference\/\" \/>\n<meta property=\"og:site_name\" content=\"WTF\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-16T13:31:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crowdfarming.com\/what-the-field\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2026-07-16-152623-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.crowdfarming.com\\\/en\\\/what-the-field\\\/video\\\/supermarket-quality-vs-real-quality-whats-actually-the-difference\\\/\",\"url\":\"https:\\\/\\\/www.crowdfarming.com\\\/en\\\/what-the-field\\\/video\\\/supermarket-quality-vs-real-quality-whats-actually-the-difference\\\/\",\"name\":\"Supermarket quality vs. real quality: what's actually the difference? - WTF\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/laruchequiditoui.fr\\\/fr\\\/what-the-field\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.crowdfarming.com\\\/en\\\/what-the-field\\\/video\\\/supermarket-quality-vs-real-quality-whats-actually-the-difference\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crowdfarming.com\\\/en\\\/what-the-field\\\/video\\\/supermarket-quality-vs-real-quality-whats-actually-the-difference\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/laruchequiditoui.fr\\\/what-the-field\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Captura-de-pantalla-2026-07-16-152623.png\",\"datePublished\":\"2026-07-16T13:30:45+00:00\",\"dateModified\":\"2026-07-16T13:31:36+00:00\",\"description\":\"What's the difference between supermarket quality and real quality? Learn how cosmetic standards cause massive food waste.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.crowdfarming.com\\\/en\\\/what-the-field\\\/video\\\/supermarket-quality-vs-real-quality-whats-actually-the-difference\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.crowdfarming.com\\\/en\\\/what-the-field\\\/video\\\/supermarket-quality-vs-real-quality-whats-actually-the-difference\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.crowdfarming.com\\\/en\\\/what-the-field\\\/video\\\/supermarket-quality-vs-real-quality-whats-actually-the-difference\\\/#primaryimage\",\"url\":\"https:\\\/\\\/laruchequiditoui.fr\\\/what-the-field\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Captura-de-pantalla-2026-07-16-152623.png\",\"contentUrl\":\"https:\\\/\\\/laruchequiditoui.fr\\\/what-the-field\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Captura-de-pantalla-2026-07-16-152623.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.crowdfarming.com\\\/en\\\/what-the-field\\\/video\\\/supermarket-quality-vs-real-quality-whats-actually-the-difference\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.crowdfarming.com\\\/en\\\/what-the-field\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Supermarket quality vs. real quality: what’s actually the difference?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/laruchequiditoui.fr\\\/fr\\\/what-the-field\\\/#website\",\"url\":\"https:\\\/\\\/laruchequiditoui.fr\\\/fr\\\/what-the-field\\\/\",\"name\":\"What The Field?!\",\"description\":\"Una plataforma de informaci\u00f3n sobre nuestro sistema agro-alimentario.\",\"publisher\":{\"@id\":\"https:\\\/\\\/laruchequiditoui.fr\\\/fr\\\/what-the-field\\\/#organization\"},\"alternateName\":\"WTField?!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/laruchequiditoui.fr\\\/fr\\\/what-the-field\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/laruchequiditoui.fr\\\/fr\\\/what-the-field\\\/#organization\",\"name\":\"What The Field?!\",\"url\":\"https:\\\/\\\/laruchequiditoui.fr\\\/fr\\\/what-the-field\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/laruchequiditoui.fr\\\/fr\\\/what-the-field\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/laruchequiditoui.fr\\\/what-the-field\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Isotipo-4.png\",\"contentUrl\":\"https:\\\/\\\/laruchequiditoui.fr\\\/what-the-field\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Isotipo-4.png\",\"width\":800,\"height\":800,\"caption\":\"What The Field?!\"},\"image\":{\"@id\":\"https:\\\/\\\/laruchequiditoui.fr\\\/fr\\\/what-the-field\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Supermarket quality vs. real quality: what's actually the difference? - WTF","description":"What's the difference between supermarket quality and real quality? Learn how cosmetic standards cause massive food waste.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crowdfarming.com\/en\/what-the-field\/video\/supermarket-quality-vs-real-quality-whats-actually-the-difference\/","og_locale":"en_US","og_type":"article","og_title":"Supermarket quality vs. real quality: what's actually the difference? - WTF","og_description":"What's the difference between supermarket quality and real quality? Learn how cosmetic standards cause massive food waste.","og_url":"https:\/\/www.crowdfarming.com\/en\/what-the-field\/video\/supermarket-quality-vs-real-quality-whats-actually-the-difference\/","og_site_name":"WTF","article_modified_time":"2026-07-16T13:31:36+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.crowdfarming.com\/what-the-field\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2026-07-16-152623-1024x576.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.crowdfarming.com\/en\/what-the-field\/video\/supermarket-quality-vs-real-quality-whats-actually-the-difference\/","url":"https:\/\/www.crowdfarming.com\/en\/what-the-field\/video\/supermarket-quality-vs-real-quality-whats-actually-the-difference\/","name":"Supermarket quality vs. real quality: what's actually the difference? - WTF","isPartOf":{"@id":"https:\/\/laruchequiditoui.fr\/fr\/what-the-field\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdfarming.com\/en\/what-the-field\/video\/supermarket-quality-vs-real-quality-whats-actually-the-difference\/#primaryimage"},"image":{"@id":"https:\/\/www.crowdfarming.com\/en\/what-the-field\/video\/supermarket-quality-vs-real-quality-whats-actually-the-difference\/#primaryimage"},"thumbnailUrl":"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2026-07-16-152623.png","datePublished":"2026-07-16T13:30:45+00:00","dateModified":"2026-07-16T13:31:36+00:00","description":"What's the difference between supermarket quality and real quality? Learn how cosmetic standards cause massive food waste.","breadcrumb":{"@id":"https:\/\/www.crowdfarming.com\/en\/what-the-field\/video\/supermarket-quality-vs-real-quality-whats-actually-the-difference\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdfarming.com\/en\/what-the-field\/video\/supermarket-quality-vs-real-quality-whats-actually-the-difference\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdfarming.com\/en\/what-the-field\/video\/supermarket-quality-vs-real-quality-whats-actually-the-difference\/#primaryimage","url":"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2026-07-16-152623.png","contentUrl":"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2026-07-16-152623.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdfarming.com\/en\/what-the-field\/video\/supermarket-quality-vs-real-quality-whats-actually-the-difference\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.crowdfarming.com\/en\/what-the-field\/"},{"@type":"ListItem","position":2,"name":"Supermarket quality vs. real quality: what’s actually the difference?"}]},{"@type":"WebSite","@id":"https:\/\/laruchequiditoui.fr\/fr\/what-the-field\/#website","url":"https:\/\/laruchequiditoui.fr\/fr\/what-the-field\/","name":"What The Field?!","description":"Una plataforma de informaci\u00f3n sobre nuestro sistema agro-alimentario.","publisher":{"@id":"https:\/\/laruchequiditoui.fr\/fr\/what-the-field\/#organization"},"alternateName":"WTField?!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/laruchequiditoui.fr\/fr\/what-the-field\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/laruchequiditoui.fr\/fr\/what-the-field\/#organization","name":"What The Field?!","url":"https:\/\/laruchequiditoui.fr\/fr\/what-the-field\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/laruchequiditoui.fr\/fr\/what-the-field\/#\/schema\/logo\/image\/","url":"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2026\/05\/Isotipo-4.png","contentUrl":"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2026\/05\/Isotipo-4.png","width":800,"height":800,"caption":"What The Field?!"},"image":{"@id":"https:\/\/laruchequiditoui.fr\/fr\/what-the-field\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/en\/wp-json\/wp\/v2\/video\/63247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/en\/wp-json\/wp\/v2\/video"}],"about":[{"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/en\/wp-json\/wp\/v2\/types\/video"}],"replies":[{"embeddable":true,"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/en\/wp-json\/wp\/v2\/comments?post=63247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/en\/wp-json\/wp\/v2\/media\/63249"}],"wp:attachment":[{"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/en\/wp-json\/wp\/v2\/media?parent=63247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/en\/wp-json\/wp\/v2\/categories?post=63247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}