{"id":22621,"date":"2023-12-07T11:09:27","date_gmt":"2023-12-07T10:09:27","guid":{"rendered":"https:\/\/www.crowdfarming.com\/podcast\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\/"},"modified":"2026-02-02T15:55:28","modified_gmt":"2026-02-02T14:55:28","slug":"reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes","status":"publish","type":"podcast","link":"https:\/\/laruchequiditoui.fr\/what-the-field\/podcast\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\/","title":{"rendered":"Reforestaci\u00f3n y Greenwashing: Una conversaci\u00f3n con Hannah Wickes"},"content":{"rendered":"\r\n<p>En este episodio de <a href=\"https:\/\/youtu.be\/bfLpWTaYp0w\">\u00abWhat The Field\u00bb, Hannah Wickes, ex CMO de Ecosia<\/a>, nos gu\u00eda a trav\u00e9s de la complejidad tras la reforestaci\u00f3n, a sobrevolar la conexi\u00f3n entre bosques y agricultura y nos comparte su enfoque sobre el impacto en el panorama empresarial, desde los gigantes establecidos hasta los emprendedores que buscan cambiar el status quo. <br \/><br \/><\/p>\r\n\r\n\r\n\r\n<p>Hannah desaf\u00eda la percepci\u00f3n convencional de los \u00e1rboles como simples captadores de carbono y nos sumerge en el controversial y complejo mundo de la reforestaci\u00f3n. Los \u00e1rboles, lejos de ser seres solitarios, forman parte de una red compleja que se comunica a trav\u00e9s de sus ra\u00edces y los microorganismos del suelo, generando un impacto no solo en los ciclos de agua y carbono y la biodiversidad del ecosistema, sino tambi\u00e9n en las comunidades &#8211; desde chimpanc\u00e9s hasta personas &#8211; que habitan en su entorno. <br \/><br \/><\/p>\r\n\r\n\r\n\r\n<p>En un giro de la conversaci\u00f3n, exploramos la experiencia de Hannah en el emprendimiento y un marketing basado en la confianza. Hablamos sobre el conflicto entre escalar mientras mantenemos el esp\u00edritu desafiante de los inicios y enraizamos nuestros valores m\u00e1s fundamentales como empresa. <br \/><br \/><\/p>\r\n\r\n\r\n\r\n<p>Plantar \u00e1rboles o consumir productos ecol\u00f3gicos son solo la parte visible de algo mucho m\u00e1s profundo. A trav\u00e9s de estas acciones, los nuevos actores que entran a disrumpir el status quo buscan un cambio de mentalidad, impulsar un movimiento y comprometerse a dejar el mundo en un estado mejor del que lo encontramos. <br \/><br \/><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/bfLpWTaYp0w<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><br \/>\u00bfTe ha gustado? No te quedes con las ganas, puedes ver el episodio completo o escucharlo en cualquier plataforma de audio.<\/p>\r\n<a href='https:\/\/www.buzzsprout.com\/1968536\/episodes\/14105546' target='_blank' class='btn-go-to' video-url='https:\/\/www.buzzsprout.com\/1968536\/episodes\/14105546'><p>Esc\u00fachalo en tu plataforma de audio<\/p><div class='icon'>\n\t\t\t\t\t\t<svg width='36' height='36' viewBox='0 0 36 36' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n\t\t\t\t\t\t<path d='M11.6352 24.3598L24.3631 11.6319M24.3631 11.6319L15.8779 11.6319M24.3631 11.6319L24.3631 20.1172' stroke='#FAFAFA' stroke-width='3' stroke-linecap='round'\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/div><\/a>\r\n<a href='https:\/\/www.youtube.com\/watch?v=bfLpWTaYp0w&amp;feature=youtu.be' target='_blank' class='btn-go-to' video-url='https:\/\/www.youtube.com\/watch?v=bfLpWTaYp0w&amp;feature=youtu.be'><p>M\u00edralo aqu\u00ed<\/p><div class='icon'>\n\t\t\t\t\t\t<svg width='36' height='36' viewBox='0 0 36 36' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n\t\t\t\t\t\t<path d='M11.6352 24.3598L24.3631 11.6319M24.3631 11.6319L15.8779 11.6319M24.3631 11.6319L24.3631 20.1172' stroke='#FAFAFA' stroke-width='3' stroke-linecap='round'\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/div><\/a>\r\n","protected":false},"author":220,"featured_media":55357,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categories":[],"class_list":["post-22621","podcast","type-podcast","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reforestaci\u00f3n y Greenwashing: Una conversaci\u00f3n con Hannah Wickes - WTF<\/title>\n<meta name=\"description\" content=\"En este episodio de &quot;What The Field&quot;, Hannah Wickes, ex CMO de Ecosia, nos gu\u00eda a trav\u00e9s de la complejidad tras la reforestaci\u00f3n, a sobrevolar la conexi\u00f3n entre bosques y agricultura y nos comparte su enfoque sobre el impacto en el panorama empresarial, desde los gigantes establecidos hasta los emprendedores que buscan cambiar el status quo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crowdfarming.com\/es\/what-the-field\/podcast\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reforestaci\u00f3n y Greenwashing: Una conversaci\u00f3n con Hannah Wickes - WTF\" \/>\n<meta property=\"og:description\" content=\"En este episodio de &quot;What The Field&quot;, Hannah Wickes, ex CMO de Ecosia, nos gu\u00eda a trav\u00e9s de la complejidad tras la reforestaci\u00f3n, a sobrevolar la conexi\u00f3n entre bosques y agricultura y nos comparte su enfoque sobre el impacto en el panorama empresarial, desde los gigantes establecidos hasta los emprendedores que buscan cambiar el status quo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\/\" \/>\n<meta property=\"og:site_name\" content=\"WTF\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-02T14:55:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/10.70.1.36\/what-the-field\/wp-content\/uploads\/2023\/12\/Hannah-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/10.70.1.36\\\/es\\\/what-the-field\\\/podcast\\\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\\\/\",\"url\":\"https:\\\/\\\/10.70.1.36\\\/es\\\/what-the-field\\\/podcast\\\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\\\/\",\"name\":\"Reforestaci\u00f3n y Greenwashing: Una conversaci\u00f3n con Hannah Wickes - WTF\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crowdfarming.com\\\/what-the-field\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/10.70.1.36\\\/es\\\/what-the-field\\\/podcast\\\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/10.70.1.36\\\/es\\\/what-the-field\\\/podcast\\\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/laruchequiditoui.fr\\\/what-the-field\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Hannah-1-1.jpg\",\"datePublished\":\"2023-12-07T10:09:27+00:00\",\"dateModified\":\"2026-02-02T14:55:28+00:00\",\"description\":\"En este episodio de \\\"What The Field\\\", Hannah Wickes, ex CMO de Ecosia, nos gu\u00eda a trav\u00e9s de la complejidad tras la reforestaci\u00f3n, a sobrevolar la conexi\u00f3n entre bosques y agricultura y nos comparte su enfoque sobre el impacto en el panorama empresarial, desde los gigantes establecidos hasta los emprendedores que buscan cambiar el status quo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/10.70.1.36\\\/es\\\/what-the-field\\\/podcast\\\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/10.70.1.36\\\/es\\\/what-the-field\\\/podcast\\\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/10.70.1.36\\\/es\\\/what-the-field\\\/podcast\\\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/laruchequiditoui.fr\\\/what-the-field\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Hannah-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/laruchequiditoui.fr\\\/what-the-field\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Hannah-1-1.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/10.70.1.36\\\/es\\\/what-the-field\\\/podcast\\\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.crowdfarming.com\\\/es\\\/what-the-field\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reforestaci\u00f3n y Greenwashing: Una conversaci\u00f3n con Hannah Wickes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.crowdfarming.com\\\/what-the-field\\\/#website\",\"url\":\"https:\\\/\\\/www.crowdfarming.com\\\/what-the-field\\\/\",\"name\":\"WTF\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.crowdfarming.com\\\/what-the-field\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reforestaci\u00f3n y Greenwashing: Una conversaci\u00f3n con Hannah Wickes - WTF","description":"En este episodio de \"What The Field\", Hannah Wickes, ex CMO de Ecosia, nos gu\u00eda a trav\u00e9s de la complejidad tras la reforestaci\u00f3n, a sobrevolar la conexi\u00f3n entre bosques y agricultura y nos comparte su enfoque sobre el impacto en el panorama empresarial, desde los gigantes establecidos hasta los emprendedores que buscan cambiar el status quo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/crowdfarming.com\/es\/what-the-field\/podcast\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\/","og_locale":"es_ES","og_type":"article","og_title":"Reforestaci\u00f3n y Greenwashing: Una conversaci\u00f3n con Hannah Wickes - WTF","og_description":"En este episodio de \"What The Field\", Hannah Wickes, ex CMO de Ecosia, nos gu\u00eda a trav\u00e9s de la complejidad tras la reforestaci\u00f3n, a sobrevolar la conexi\u00f3n entre bosques y agricultura y nos comparte su enfoque sobre el impacto en el panorama empresarial, desde los gigantes establecidos hasta los emprendedores que buscan cambiar el status quo.","og_url":"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\/","og_site_name":"WTF","article_modified_time":"2026-02-02T14:55:28+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/10.70.1.36\/what-the-field\/wp-content\/uploads\/2023\/12\/Hannah-1-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\/","url":"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\/","name":"Reforestaci\u00f3n y Greenwashing: Una conversaci\u00f3n con Hannah Wickes - WTF","isPartOf":{"@id":"https:\/\/www.crowdfarming.com\/what-the-field\/#website"},"primaryImageOfPage":{"@id":"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\/#primaryimage"},"image":{"@id":"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\/#primaryimage"},"thumbnailUrl":"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2023\/12\/Hannah-1-1.jpg","datePublished":"2023-12-07T10:09:27+00:00","dateModified":"2026-02-02T14:55:28+00:00","description":"En este episodio de \"What The Field\", Hannah Wickes, ex CMO de Ecosia, nos gu\u00eda a trav\u00e9s de la complejidad tras la reforestaci\u00f3n, a sobrevolar la conexi\u00f3n entre bosques y agricultura y nos comparte su enfoque sobre el impacto en el panorama empresarial, desde los gigantes establecidos hasta los emprendedores que buscan cambiar el status quo.","breadcrumb":{"@id":"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\/#primaryimage","url":"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2023\/12\/Hannah-1-1.jpg","contentUrl":"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2023\/12\/Hannah-1-1.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/10.70.1.36\/es\/what-the-field\/podcast\/reforestacion-y-greenwashing-una-conversacion-con-hannah-wickes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.crowdfarming.com\/es\/what-the-field\/"},{"@type":"ListItem","position":2,"name":"Reforestaci\u00f3n y Greenwashing: Una conversaci\u00f3n con Hannah Wickes"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdfarming.com\/what-the-field\/#website","url":"https:\/\/www.crowdfarming.com\/what-the-field\/","name":"WTF","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdfarming.com\/what-the-field\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/es\/wp-json\/wp\/v2\/podcast\/22621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/es\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/es\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/es\/wp-json\/wp\/v2\/users\/220"}],"replies":[{"embeddable":true,"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/es\/wp-json\/wp\/v2\/comments?post=22621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/es\/wp-json\/wp\/v2\/media\/55357"}],"wp:attachment":[{"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/es\/wp-json\/wp\/v2\/media?parent=22621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/es\/wp-json\/wp\/v2\/categories?post=22621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}