{"id":22754,"date":"2023-04-25T18:00:32","date_gmt":"2023-04-25T16:00:32","guid":{"rendered":"https:\/\/www.crowdfarming.com\/podcast\/b-corp-greenwashing-ou-acteur-du-changement\/"},"modified":"2023-04-25T18:00:32","modified_gmt":"2023-04-25T16:00:32","slug":"b-corp-greenwashing-ou-acteur-du-changement","status":"publish","type":"podcast","link":"https:\/\/laruchequiditoui.fr\/what-the-field\/podcast\/b-corp-greenwashing-ou-acteur-du-changement\/","title":{"rendered":"B Corp &#8211; Greenwashing ou acteur du changement ?"},"content":{"rendered":"\n<p>B Corp est une certification mondiale qui atteste de l&rsquo;impact social et environnemental d&rsquo;une entreprise et qui vise \u00e0 modifier le syst\u00e8me \u00e9conomique pour plus de transparence et pour une plus grande attention \u00e0 notre soci\u00e9t\u00e9.\u00a0 De plus en plus de consommateurs sensibilis\u00e9s \u00e0 ces enjeux recherchent le B encercl\u00e9 sur les sites web et les produits afin de savoir si l\u2019entreprise est durable. Mais la certification est-elle si facile \u00e0 obtenir ? Que repr\u00e9sente r\u00e9ellement la certification B Corp ? Et comment s&rsquo;assurer qu&rsquo;elle n&rsquo;est pas utilis\u00e9e \u00e0 des fins de greenwashing ?<br><br>Maria Correa, responsable de la communication et de l&rsquo;engagement social au sein de B Lab Europe, r\u00e9pond \u00e0 toutes ces questions et \u00e0 bien d&rsquo;autres encore lors d&rsquo;une discussion franche sur les avantages et les limites de B Corp, tant du point de vue des entreprises que de celui des consommateurs.\u00a0\u00a0<br><br><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"B Corp - Greenwashing or game changer? - WTF?! S2 Ep.6\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/XqsDnHcIS4I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><br>\u00c9coutez le podcast pour d\u00e9couvrir tout ce que vous devez savoir sur le label B Corp et ce qu&rsquo;il repr\u00e9sente.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Vous pouvez t\u00e9l\u00e9charger les \u00e9pisodes de notre podcast en format audio sur toutes les plateformes de streaming habituelles (Spotify, ApplePodcasts, etc.) ou&nbsp;<strong><a href=\"https:\/\/whatthefield.buzzsprout.com\/\">ici<\/a><\/strong>.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>Comme nous ne pouvions enregistrer ce podcast que dans une seule langue, nous avons opt\u00e9 pour l\u2019anglais afin de permettre au plus grand nombre de l\u2019\u00e9couter.<\/p>\n","protected":false},"author":211,"featured_media":22755,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categories":[],"class_list":["post-22754","podcast","type-podcast","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B Corp - Greenwashing ou acteur du changement ? 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