{"id":23569,"date":"2011-03-15T00:00:00","date_gmt":"2011-03-14T23:00:00","guid":{"rendered":"https:\/\/www.crowdfarming.com\/non-categorise\/cest-quoi-la-consommation-collaborative-2\/"},"modified":"2025-12-22T10:02:41","modified_gmt":"2025-12-22T09:02:41","slug":"cest-quoi-la-consommation-collaborative-2","status":"publish","type":"post","link":"https:\/\/laruchequiditoui.fr\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/","title":{"rendered":"C’est quoi la consommation collaborative\u00a0?"},"content":{"rendered":"
\n

Voil\u00e0 environ un an et demi que la crise s\u2019est invit\u00e9e dans nos vies quotidiennes, et avec elle un questionnement sur nos modes de consommation. Ces interrogations sur nos habitudes d\u2019achats viennent d\u2019abord d\u2019une n\u00e9cessit\u00e9 : les temps sont durs, alors on regarde plus \u00e0 la d\u00e9pense : \u2018ce produit vaut-il le coup ?\u2019. Et, si je pense en avoir vraiment besoin, n\u2019y a-t\u2019il pas un moyen de l\u2019avoir pour moins cher, voire pour rien ?<\/p>\n

\"Capture<\/a><\/p>\n

Un moyen de r\u00e9pondre \u00e0 ces questions pour les consommateurs que nous sommes est de nous tourner vers internet : de nombreux sites proposent \u00e0 tout un chacun de donner leurs avis sur un produit ou un service, d\u2019autres proposent de comparer les prix pour un m\u00eame produit, d\u2019autres enfin mettent des bons de r\u00e9ductions \u00e0 disposition de leurs abonn\u00e9s.<\/p>\n

Mais internet offre bien plus de possibilit\u00e9s, surtout depuis l\u2019essor du web participatif et des r\u00e9seaux sociaux. Il n\u2019a jamais \u00e9t\u00e9 aussi simple de se rassembler, entre inconnus du monde entier, autour de sujets d\u2019int\u00e9r\u00eats communs. Et l\u2019adage \u2018l\u2019union fait la force\u2019 redevient d\u2019actualit\u00e9, pouss\u00e9 \u00e0 la fois par la n\u00e9cessit\u00e9 de s\u2019unir dans un contexte de crise et par la facilit\u00e9 avec laquelle cela est rendu possible gr\u00e2ce au web. On peut par exemple penser au site Groupon<\/a>, qui n\u00e9gocie des r\u00e9ductions parfois tr\u00e8s importantes avec les commer\u00e7ants gr\u00e2ce aux achats group\u00e9s.<\/p>\n

Allons plus loin cependant. La crise ne nous incite pas seulement \u00e0 chercher \u00e0 payer moins pour le m\u00eame objet : elle nous a aussi incit\u00e9 \u00e0 chercher \u00e0 se passer de l\u2019objet. D\u2019une part en s\u2019interrogeant sur le caract\u00e8re superficiel de certaines envies, mais aussi, et peut-\u00eatre surtout, en recherchant le service que l\u2019objet nous rend plut\u00f4t que l\u2019objet en lui-m\u00eame. Ce que Rachel Botsman (voir la vid\u00e9o ci-dessous) a appel\u00e9 la consommation collaborative. Je n\u2019ai pas besoin d\u2019une perceuse : j\u2019ai besoin d\u2019un trou dans mon mur. Pourquoi ne pas emprunter ou louer cette perceuse ? Cela est valable pour une perceuse, mais aussi un livre, un v\u00e9lo, un sac \u00e0 main de luxe. Cela devient de plus en plus facile avec les sites de pr\u00eat ou location entre particuliers type e-loue.com<\/a>.<\/p>\n

<\/object><\/p>\n

Cela nous semble de plus en plus normal aujourd\u2019hui d\u2019avoir recours \u00e0 des avis d\u2019inconnus, de leur acheter ou louer directement un bien, de s\u2019unir avec eux. Pourtant, ce ph\u00e9nom\u00e8ne est r\u00e9cent, et m\u00eame, va pour ainsi dire contre l\u2019id\u00e9e selon laquelle nos soci\u00e9t\u00e9s sont individualistes, crisp\u00e9es, m\u00e9fiantes. A la Ruche qui dit Oui !<\/em> il nous semble que le d\u00e9nominateur commun \u00e0 toutes ces nouvelles formes de consommation, c\u2019est la confiance. Pas une confiance aveugle et na\u00efve, mais une confiance qui se construit jour apr\u00e8s jour en m\u00eame temps que la communaut\u00e9. De la crise na\u00eet la n\u00e9cessit\u00e9 de s\u2019assembler, et de cette n\u00e9cessit\u00e9 na\u00eet le plaisir de s\u2019assembler. On y trouve son compte pour ses int\u00e9r\u00eats individuels et mat\u00e9riels, puis tr\u00e8s vite, quelque chose se passe et la communaut\u00e9 d\u2019int\u00e9r\u00eats devient une communaut\u00e9 de liens.<\/p>\n

C\u2019est peut-\u00eatre parce que la fa\u00e7on de consommer, alternative, devient aussi importante que ce qui est consomm\u00e9. C\u2019est peut-\u00eatre la sensation de lutter \u00e0 son niveau avec d\u2019autres, et ainsi de faire partie d\u2019une vraie communaut\u00e9. Quoi qu\u2019il en soit, des liens se forment, qui d\u00e9passent l\u2019acte d\u2019achat. C\u2019est l\u2019ambition que nous avons pour toutes les Ruches qui commencent \u00e0 se former : que chaque membre se sente libre de participer, d\u2019\u00e9changer, avec les autres membres de la Ruche, entre Ruches, avec notre site. C\u2019est tous ensemble que nous portons ce projet pour manger mieux, manger juste.<\/p>\n

Si vous souhaitez creuser le sujet :<\/strong><\/p>\n<\/div>\n

Le blog d\u2019Antonin L\u00e9onard sur la Consommation collaborative : http:\/\/consocollaborative.com<\/a> (nous le remercions au passage pour son soutien et son enthousiasme!)<\/div>\n","protected":false},"excerpt":{"rendered":"

Voil\u00e0 environ un an et demi que la crise s\u2019est invit\u00e9e dans nos vies quotidiennes, et avec elle un questionnement sur nos modes de consommation. Ces interrogations sur nos habitudes d\u2019achats viennent d\u2019abord d\u2019une n\u00e9cessit\u00e9 : les temps sont durs, alors on regarde plus \u00e0 la d\u00e9pense : \u2018ce produit vaut-il le coup ?\u2019. Et, […]<\/p>\n","protected":false},"author":3,"featured_media":23571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[505],"tags":[2238,2237,2239,1754],"class_list":["post-23569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-societe","tag-consommation-collaborative","tag-conso-collaborative","tag-ruche-qui-dit-oui","tag-communaute"],"acf":[],"yoast_head":"\nC'est quoi la consommation collaborative\u00a0? - WTF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laruchequiditoui.fr\/fr\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C'est quoi la consommation collaborative\u00a0? - WTF\" \/>\n<meta property=\"og:description\" content=\"Voil\u00e0 environ un an et demi que la crise s\u2019est invit\u00e9e dans nos vies quotidiennes, et avec elle un questionnement sur nos modes de consommation. Ces interrogations sur nos habitudes d\u2019achats viennent d\u2019abord d\u2019une n\u00e9cessit\u00e9 : les temps sont durs, alors on regarde plus \u00e0 la d\u00e9pense : \u2018ce produit vaut-il le coup ?\u2019. Et, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/\" \/>\n<meta property=\"og:site_name\" content=\"WTF\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-14T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T09:02:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/10.70.1.36\/what-the-field\/wp-content\/uploads\/2011\/03\/Capture-decran-2013-07-03-a-12.59.18.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1055\" \/>\n\t<meta property=\"og:image:height\" content=\"289\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u00a1La Colmena Que Dice S\u00ed!\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00a1La Colmena Que Dice S\u00ed!\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/\",\"url\":\"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/\",\"name\":\"C'est quoi la consommation collaborative\u00a0? - WTF\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdfarming.com\/what-the-field\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2011\/03\/Capture-decran-2013-07-03-a-12.59.18.png\",\"datePublished\":\"2011-03-14T23:00:00+00:00\",\"dateModified\":\"2025-12-22T09:02:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.crowdfarming.com\/what-the-field\/#\/schema\/person\/2f64e25626c06dec50b317216198cee6\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/#primaryimage\",\"url\":\"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2011\/03\/Capture-decran-2013-07-03-a-12.59.18.png\",\"contentUrl\":\"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2011\/03\/Capture-decran-2013-07-03-a-12.59.18.png\",\"width\":1055,\"height\":289},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.crowdfarming.com\/fr\/what-the-field\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C’est quoi la consommation collaborative\u00a0?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crowdfarming.com\/what-the-field\/#website\",\"url\":\"https:\/\/www.crowdfarming.com\/what-the-field\/\",\"name\":\"WTF\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crowdfarming.com\/what-the-field\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crowdfarming.com\/what-the-field\/#\/schema\/person\/2f64e25626c06dec50b317216198cee6\",\"name\":\"\u00a1La Colmena Que Dice S\u00ed!\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.crowdfarming.com\/what-the-field\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3b7fc44f74d131eedf22ca06d5353f62d83cb8f36e2377e87e540bdbef12684c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3b7fc44f74d131eedf22ca06d5353f62d83cb8f36e2377e87e540bdbef12684c?s=96&d=mm&r=g\",\"caption\":\"\u00a1La Colmena Que Dice S\u00ed!\"},\"url\":\"https:\/\/laruchequiditoui.fr\/what-the-field\/fr\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C'est quoi la consommation collaborative\u00a0? - WTF","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/laruchequiditoui.fr\/fr\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/","og_locale":"fr_FR","og_type":"article","og_title":"C'est quoi la consommation collaborative\u00a0? - WTF","og_description":"Voil\u00e0 environ un an et demi que la crise s\u2019est invit\u00e9e dans nos vies quotidiennes, et avec elle un questionnement sur nos modes de consommation. Ces interrogations sur nos habitudes d\u2019achats viennent d\u2019abord d\u2019une n\u00e9cessit\u00e9 : les temps sont durs, alors on regarde plus \u00e0 la d\u00e9pense : \u2018ce produit vaut-il le coup ?\u2019. Et, […]","og_url":"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/","og_site_name":"WTF","article_published_time":"2011-03-14T23:00:00+00:00","article_modified_time":"2025-12-22T09:02:41+00:00","og_image":[{"width":1055,"height":289,"url":"https:\/\/10.70.1.36\/what-the-field\/wp-content\/uploads\/2011\/03\/Capture-decran-2013-07-03-a-12.59.18.png","type":"image\/png"}],"author":"\u00a1La Colmena Que Dice S\u00ed!","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u00a1La Colmena Que Dice S\u00ed!","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/","url":"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/","name":"C'est quoi la consommation collaborative\u00a0? - WTF","isPartOf":{"@id":"https:\/\/www.crowdfarming.com\/what-the-field\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/#primaryimage"},"image":{"@id":"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/#primaryimage"},"thumbnailUrl":"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2011\/03\/Capture-decran-2013-07-03-a-12.59.18.png","datePublished":"2011-03-14T23:00:00+00:00","dateModified":"2025-12-22T09:02:41+00:00","author":{"@id":"https:\/\/www.crowdfarming.com\/what-the-field\/#\/schema\/person\/2f64e25626c06dec50b317216198cee6"},"breadcrumb":{"@id":"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/#primaryimage","url":"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2011\/03\/Capture-decran-2013-07-03-a-12.59.18.png","contentUrl":"https:\/\/laruchequiditoui.fr\/what-the-field\/wp-content\/uploads\/2011\/03\/Capture-decran-2013-07-03-a-12.59.18.png","width":1055,"height":289},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdfarming.com\/what-the-field\/societe\/cest-quoi-la-consommation-collaborative-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.crowdfarming.com\/fr\/what-the-field\/"},{"@type":"ListItem","position":2,"name":"C’est quoi la consommation collaborative\u00a0?"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdfarming.com\/what-the-field\/#website","url":"https:\/\/www.crowdfarming.com\/what-the-field\/","name":"WTF","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdfarming.com\/what-the-field\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.crowdfarming.com\/what-the-field\/#\/schema\/person\/2f64e25626c06dec50b317216198cee6","name":"\u00a1La Colmena Que Dice S\u00ed!","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.crowdfarming.com\/what-the-field\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3b7fc44f74d131eedf22ca06d5353f62d83cb8f36e2377e87e540bdbef12684c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b7fc44f74d131eedf22ca06d5353f62d83cb8f36e2377e87e540bdbef12684c?s=96&d=mm&r=g","caption":"\u00a1La Colmena Que Dice S\u00ed!"},"url":"https:\/\/laruchequiditoui.fr\/what-the-field\/fr\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/fr\/wp-json\/wp\/v2\/posts\/23569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/fr\/wp-json\/wp\/v2\/comments?post=23569"}],"version-history":[{"count":1,"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/fr\/wp-json\/wp\/v2\/posts\/23569\/revisions"}],"predecessor-version":[{"id":23572,"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/fr\/wp-json\/wp\/v2\/posts\/23569\/revisions\/23572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/fr\/wp-json\/wp\/v2\/media\/23571"}],"wp:attachment":[{"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/fr\/wp-json\/wp\/v2\/media?parent=23569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/fr\/wp-json\/wp\/v2\/categories?post=23569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laruchequiditoui.fr\/what-the-field\/fr\/wp-json\/wp\/v2\/tags?post=23569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}