{"id":33444,"date":"2018-06-20T00:00:00","date_gmt":"2018-06-19T22:00:00","guid":{"rendered":"https:\/\/www.crowdfarming.com\/non-categorise\/laines-paysannes-nostalgiques-du-wool\/"},"modified":"2026-05-06T11:48:54","modified_gmt":"2026-05-06T09:48:54","slug":"laines-paysannes-nostalgiques-du-wool","status":"publish","type":"post","link":"https:\/\/laruchequiditoui.fr\/what-the-field\/fr\/sur-le-terrain\/laines-paysannes-nostalgiques-du-wool\/","title":{"rendered":"Laines Paysannes, nostalgiques du wool"},"content":{"rendered":"

Alors que la fili\u00e8re laine en France semble doucement sombrer dans l\u2019oubli face \u00e0 la concurrence mondiale, un petit village ari\u00e9geois r\u00e9siste encore et toujours \u00e0 la torpeur. Chez Laines Paysannes,<\/a> Olivia, Paul et leur \u00e9quipe valorisent la toison des brebis locales. De la pelote \u00e0 la couette : cha\u00eene de valeurs et cha\u00eene humaine vont de pair dans cette douce \u00e9pop\u00e9e r\u00e9tro-moderne.<\/p>\n

<\/div>\n

Nous, la laine de nos moutons, on ne la valorise pas du tout. Le prix auquel on nous l\u2019ach\u00e8te permet \u00e0 peine de payer le tondeur. Apr\u00e8s, ils la compactent en gnocchi et l\u2019envoient en Chine pour faire des pulls qu\u2019on ach\u00e8te ensuite en France.<\/em><\/p>\n

Ce t\u00e9moignage, glan\u00e9 aupr\u00e8s d\u2019un \u00e9leveur de brebis, sentait le fatalisme et le d\u00e9couragement. La fili\u00e8re laine fran\u00e7aise a effectivement beaucoup souffert ces derni\u00e8res d\u00e9cennies : manque de comp\u00e9titivit\u00e9 au niveau mondial, apparition de fibres artificielles et synth\u00e9tiques et s\u00e9lection g\u00e9n\u00e9tique des brebis bas\u00e9e sur la qualit\u00e9 du lait et de la viande ont min\u00e9 cette industrie apparue \u00e0 la fin du XIXe si\u00e8cle. Et voici la pr\u00e9cieuse fibre rel\u00e9gu\u00e9e au rang de sous-produit de l\u2019\u00e9levage ovin.<\/p>\n

<\/div>\n

Reprendre du poil de la b\u00eate<\/h3>\n

Pourtant, la laine a d\u2019ind\u00e9niables qualit\u00e9s qui la destine \u00e0 des usages vari\u00e9s : isolante, hydro-r\u00e9gulatrice, ignifuge et facile \u00e0 nettoyer, on l\u2019adore en bonnets, chaussettes et matelas. Et \u00e7a, Olivia et Paul, fondateurs de Laines Paysannes, l\u2019ont bien compris. Ils se rencontrent en 2015, lors d\u2019une transhumance. Paul se pr\u00e9pare depuis quelques ann\u00e9es d\u00e9j\u00e0 \u00e0 prendre la succession de son p\u00e8re, \u00e9leveur de brebis Tarasconnaises. Il met en place la distribution en circuit court de sa viande d\u2019agneau, notamment via la Ruche qui dit Oui\u00a0!<\/em> (la premi\u00e8re ruche historique de France est ari\u00e9geoise !) et souhaite valoriser sa laine. Olivia, tisserande de formation, cherche justement \u00e0 redonner vie \u00e0 ces savoir-faire oubli\u00e9s et pr\u00e9cieux qui nous habillent.<\/p>\n

Leur rencontre est une \u00e9vidence : Olivia est conquise par la m\u00e9thode de travail de Paul. Les tarasconnaises, de race locale, sont \u00e9lev\u00e9es exclusivement en plein air et changent de parc tous les jours. Ne pi\u00e9tinant jamais dans la bergerie, elles donnent une laine exceptionnellement propre qui se passe du carbonisage (un traitement \u00e0 l\u2019acide sulfurique permettant de d\u00e9barrasser la mati\u00e8re de ses impuret\u00e9s, mais n\u00e9faste pour l\u2019environnement). Ainsi, le blason de ces brebis rustiques, caract\u00e9ris\u00e9 par une fibre semi-fine tr\u00e8s gonflante, se trouve soudainement redor\u00e9 sous forme de pulls et de couettes.\u00a0<\/p>\n

<\/div>\n

Au-del\u00e0 du troupeau de Paul, c\u2019est bien \u00e0 toutes les toisons de France et de Navarre que le duo compte rendre leurs lettres de noblesse. Former les \u00e9leveurs au tri de leur tonte, pour qu\u2019ils la vendent et la transforment mieux, est devenu une dimension fondamentale du projet. Plusieurs troupeaux fournissent d\u00e9sormais leur r\u00e9colte directement \u00e0 Laines Paysannes : Merinos, Basco-B\u00e9arnaise, Manech, Rouge du Roussillon, Scotch Mule et Romane sont ainsi venues apporter quantit\u00e9 et diversit\u00e9, permettant des usages diff\u00e9rents et une offre de produits allant de la couette \u00e0 la paire de chaussettes en passant par la robe.<\/p>\n

Renouer avec un mod\u00e8le \u00e9conomique viable<\/h3>\n

La fili\u00e8re s\u2019organise pour l\u2019instant entre l\u2019Ari\u00e8ge, la Haute-Loire et le Tarn\u00a0: Olivia effectue un gros travail de s\u00e9lection de la mati\u00e8re en amont et met au point les mod\u00e8les adapt\u00e9s aux diff\u00e9rentes qualit\u00e9s depuis les bureaux de Laines Paysannes \u00e0 Tourol. Le lavage de la laine s\u2019effectue \u00e0 Niaux ou Saugues. Retour \u00e0 Dreuilhe en Ari\u00e8ge pour la filature et enfin, direction le Tarn pour le tricotage. Ces diff\u00e9rents partenaires, flexibles et \u00e0 l\u2019\u00e9coute, sont des soutiens indispensables au projet.\u00a0\u00c0 terme, Olivia souhaiterait remettre la main au m\u00e9tier \u00e0 tisser : des premiers essais seront r\u00e9alis\u00e9s sur des tapis.<\/p>\n

<\/div>\n

Laines Paysannes ne manque \u00e9galement pas de ressource sur l\u2019\u00e9pineux sujet de la distribution : gr\u00e2ce \u00e0 un financement participatif<\/a>, la marque a pu financer une caravane-boutique unique en son genre. Mobile et esth\u00e9tique, elle permet \u00e0 l\u2019\u00e9quipe de sillonner march\u00e9s et salons bio en s\u2019assurant de v\u00e9hiculer l\u2019ambiance bien sp\u00e9cifique de ce doux projet. La vente en ligne et quelques revendeurs physiques viennent compl\u00e9ter le tout. \u00a0<\/p>\n

Le duo a su s\u2019entourer : d\u00e9sormais cinq au sein de l\u2019\u00e9quipe, ils savent aussi faire appel \u00e0 la solidarit\u00e9 et \u00e0 l\u2019entraide au moment des tontes o\u00f9 une trentaine de personnes viennent leur pr\u00eater main forte avant de se rassembler autour d\u2019un grand repas. Cet \u00e9lan devrait leur permettre de doubler leur activit\u00e9 sur 2018\u00a0: tout pour prouver qu\u2019avec la chaleur de la laine et du collectif, on peut d\u00e9placer les montagnes ari\u00e9geoises.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alors que la fili\u00e8re laine en France semble doucement sombrer dans l\u2019oubli face \u00e0 la concurrence mondiale, un petit village ari\u00e9geois r\u00e9siste encore et toujours \u00e0 la torpeur. Chez Laines Paysannes, Olivia, Paul et leur \u00e9quipe valorisent la toison des brebis locales. De la pelote \u00e0 la couette : cha\u00eene de valeurs et cha\u00eene humaine […]<\/p>\n","protected":false},"author":116,"featured_media":33445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[497],"tags":[3830,3829,2636,2634],"class_list":["post-33444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sur-le-terrain","tag-paysannes","tag-local-village","tag-laine","tag-brebis"],"acf":[],"yoast_head":"\nLaines Paysannes, nostalgiques du wool - WTF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laruchequiditoui.fr\/fr\/what-the-field\/sur-le-terrain\/laines-paysannes-nostalgiques-du-wool\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laines Paysannes, nostalgiques du wool - WTF\" \/>\n<meta property=\"og:description\" content=\"Alors que la fili\u00e8re laine en France semble doucement sombrer dans l\u2019oubli face \u00e0 la concurrence mondiale, un petit village ari\u00e9geois r\u00e9siste encore et toujours \u00e0 la torpeur. Chez Laines Paysannes, Olivia, Paul et leur \u00e9quipe valorisent la toison des brebis locales. 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