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40:14 min

Nurturing nutrition, a conversation with Dan Kitteredge

#4 | July 2026

Society

40:14 min

Published August 2026

Nurturing nutrition, a conversation with Dan Kitteredge

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Bionutrient Food Association founder Dan Kittredge on why organic certification is not a nutritional guarantee, what your tongue already knows, and the race to put a nutrient scanner in every smartphone.

Dan Kittredge grew up on an organic farm in the United States, the son of two founders of the American organic movement. He went on to become a farmer himself, then an NGO director, and eventually the person who coined the term “nutrient density” as we now use it in food systems conversations. For nearly twenty years, through the Bionutrient Food Association, he has been building the science to prove what many farmers and eaters sense intuitively: that not all food is equal, that the difference is measurable, and that the market has so far been rewarding the wrong things. We spoke about the gap between certification and nutrition, the physics of tasting well, and why he thinks a phone camera could change everything by 2030.

The first thing Dan Kittredge wants to dismantle is the assumption that organic means nutritious. It is, he acknowledges with some affection, the assumption he grew up with. His parents spent 35 years leading an organic farming organisation in the United States and helped write some of the country’s first organic standards in the 1980s. He sold potatoes and blueberries at the farmers market every Saturday morning as a child, nose in the air, certain they were better. “I’m standing on their shoulders,” he says, and he means it. But the science, when he eventually looked at it, told a more complicated story.

You come from an organic farming background and you’ve spent nearly twenty years questioning whether organic automatically means more nutritious. What did you find?

The first mistake is to think that organic is uniform. Food is not uniform. Anyone who has eaten a tomato off the shelf in January and a tomato off the vine in August knows the scale of that variation in their own mouth. Your tongue is a very sophisticated nutrient monitoring system. When something tastes better, not sweeter but more flavourful, it is more nutritious. And there is a massive variation in nutrient levels across organic produce, across regenerative, across permaculture, across local, across conventional. None of those categories is uniform. You cannot say that any of them is reliably better.

How did you come to understand that? Was there a moment when the question of nutrition became more urgent for you than the question of certification?

I was a farmer who couldn’t make a living. I had a young family, I was struggling with pest pressure, disease pressure, failure to thrive, and I was trying to figure out how to pay the bills. The questions I was asking were practical ones: how do I cause plants to not be pest and disease susceptible? And what I found is that the answer runs through the functionality of the soil life. Soil health is plant health is pest and disease resistance is farm viability is flavour is nutrition is human health. That is one interrelationship. And a lot of the practices I was brought up with in organic do not facilitate soil health. Just because you are not using chemicals does not mean you have optimised soil health. Just because you are cover cropping and no-tilling does not mean you are optimising soil health.

Can you give an example of how good intentions and good practices can still miss the point?

If the thing that is impeding soil health is aeration, if the microbes in the soil need air to breathe and your soil is tight and compacted, those microbes are asphyxiating. It does not matter if you have cover crops, it does not matter if you have not applied chemicals. The microbes cannot breathe and they are dead. Until you understand that microbes need air like chickens do, and you solve that specific problem, you will not have soil health. There are 85 different ways of solving that problem. But you have to understand the root cause and work systemically to address it.

A lot of what is happening in regenerative is a process-based standard. If you do these things, you claim regenerative. It is a bit like religion. If you do five Hail Marys, does that mean you are closer to God, or you have just done five Hail Marys? You have planted cover crops. That does not necessarily mean you have better soil health. Each piece of land is unique, it is alive, and only when you as a farmer are humbly listening and serving that land right here, right now, should you expect its vitality to increase.

You ran a major research programme sampling 10,000 crops across two continents. What did it find?

We sampled 25 different crops across hundreds of farms, and we overlaid soil metrics and management practices trying to tease out what actually causes nutrient variation. What role does genetics play? What role does soil type play? Fertility programmes, management practices, certifications, points of purchase? None of them seemed to correlate. You can take a bag of carrot seeds, plant them in ten different soils, and have massive variations in nutrient levels. You can take one field, manage it differently in different seasons, and have massively different nutrient levels. Organic versus not organic does not correlate. Local versus not local does not correlate. Soil type is not a causal factor. Genetics is not a causal factor.

The thing that connected to nutrient variation was levels of life in the soil. The function of the microbiome. The more well the land is functioning, the healthier the plant is, and the more nutritious the food that comes off it.

So it is not a snapshot of soil health at any given moment, it is about the whole life of the plant.

Exactly. You can take a soil test in April and that will tell you at one moment which nutrients are there and which microbes are there. But the plant grew from when it was planted to when it was harvested, and during that entire time it was experiencing life. Think of raising a child. If the first three years of that child’s life it eats macaroni and cheese, that is a formative time. Its bones are not going to be as dense as they could be. Its immune system is not going to be functioning well. For the rest of that child’s life it will not be as healthy as it could be, because what it experienced early on has a ripple impact. The functionality of life in the soil through the entire life of the plant is what seems to correlate to nutritional outcome.

What has caused the general decline in average nutritional quality over the last 75 years?

The market has been paying farmers based on volume and aesthetic. If you are a farmer and you want to make a living, you do not get paid on nutritional calibre. You get paid on kilos, on bushels, on tons, and on aesthetic uniformity. The market has been incentivising a set of practices that are in most cases antithetical to nutritional calibre. That is why the averages have gone down.

Though I want to push back on the idea that everything in 1950 was good and everything now is bad. There was always a full spectrum of variation at any point in time. What has changed is that the incentive structure has been driving the averages in the wrong direction.

And the data backs that up, even for farms that believe they are doing everything right.

The graphs are embarrassing, honestly. Almost all food is way worse than it could be. The bar is embarrassingly low for everything. The opportunities to improve are everywhere and it is not hard to do way better. It is just a question of who wants to take the first step and how we can work together. And let us start with humility. Do not start being cocky and arrogant: “I am organic, I am better. I am regenerative, I am better.” Let us build an open data base. Let us have a scientific framework where we all agree this is a scientific process, we are getting our dogmas out of the way, and we are just measuring.

Your research has also taken you in a more unexpected direction, making the case that the human palate is actually a reliable instrument. How does that work?

Around 30% of our DNA is associated with the function of our nose and our tongue. That is not an accident. The compounds we call flavour and aroma, polyphenols and terpenoids, only get built in the plant in high levels when everything else is present. When the full biochemical complexity, all the vitamins, all the enzymes, everything else is present, only then can the plant build these flavour compounds. So being able to taste and smell well is essentially evolution’s way of telling you: if you eat this, you will be more well, and your children will be healthier.

And if you follow that track forward, that is where we are now. Three or four generations post the Green Revolution, we have been building our bodies out of insufficient substance. We have children, and their bodies are built even less well, and then less well again. We have epidemic levels of chronic disease because we are physiologically degenerating. Our nutritional status is getting weaker and weaker. It takes time for life to wear out. But you can build it back up. If you start eating well, it reverses. Your body is essentially renewed every six months.

You have also been developing instruments to measure nutrient density more precisely. Can you walk us through what you have built?

One is a handheld spectrometer we built in 2017 and calibrated with those 10,000 samples. It is very rudimentary, 3D-printed case, screws, built-in-a-garage kind of thing. But we were able to get a paper published in Nature Scientific Communications showing that when it flashes light at a carrot, it can read the level of antioxidants in that carrot, and send the reading via Bluetooth to your smartphone. You can flash the light at a courgette and get a reading on polyphenols. Flash it at wheat berries and get the protein level. That is where we are going: when the research is complete, it will be the camera in your phone.

You pull your phone out of your pocket, you flash a light at three different brands of carrots on the shelf, you see the readings, and you choose. You are reading the carrot, not the QR code, not the label. And if you get a better reading from one source consistently, you tell your friends. Everybody in town will know pretty quickly which products are performing and which are not.

The other instrument you have with you is a refractometer. That is a much older technology.

195 years old, no battery. You take a piece of the tomato, put it in a garlic press, squeeze out a drop of juice, place it on the refractometer, look through the eyepiece, and you get a number on a scale. That number is Brix. It measures total dissolved solids, the degree to which light bends when it passes through the juice. The more watery a food is, the less the light bends. The more full of substance the food is, the more the light bends. It is not a direct measure of nutrient density, but it correlates with flavour, with shelf life, with pest and disease resistance, with vigour. As a stand-in, it is the best thing we have right now.

Brix was actually named after the Austrian chemist who solved a problem the German vintners posted as a prize challenge in the 1830s: why do some grapes make great wine and others make vinegar? Brix figured it out and the measurement was named after him, just as Celsius, Fahrenheit, Richter, Ohm and Volt had scales or units named after them.

You are launching a citizen science app around the refractometer. How does that work?

Anyone who wants to can take a refractometer and a garlic press. When you bring home your shopping, you take a reading, and you upload the date of purchase, point of purchase, brand and reading onto the app. We the people, citizen science, bottom-up, before all the peer-reviewed science is complete, can begin to assess the supply chain and see where better and worse are. It is an iterative process. You do not need to wait for everything to be figured out at the top to start building the picture from below.

The spectrometer research is more expensive. Who funds that kind of work, and who should?

The reason this research has not been done is that no one with deep pockets has found it to be in their economic advantage. The player with the best interest is us, the people. If it costs around 800,000 euros per crop to build the nutritional standard, and you have 100,000 people who care, that is eight euros per person. Eight euros for blueberries this month, eight euros for apples next month.

What we have noticed is that what drives people above everything else is the health of their children. If you are a parent, the health of your children takes precedence over pretty much everything. And what will drive real change is a guarantee that the product you are buying is actually healthier for your family, backed by science you can hold in your hand.

You also believe big food companies are beginning to pay attention.

I am in boardrooms and corporate headquarters of some of the biggest food companies on the planet. What many of them have come to understand is that this whole movement is coming, and they do not want to be embarrassed when people can measure. Whichever large food company decides first to move to improve the nutritional calibre of its supply chain, when we are able to measure, they are going to gain market share. They will have better supply chain resilience, better ecosystem impact, better flavour, a much better marketing strategy. Those who want to move and evolve will be more profitable. Those who want to be recalcitrant will lose market share.

By what timeline do you think this could be available as a consumer tool?

By 2030 it is entirely plausible for dozens of crops, if the research funding comes through. We can do the research per crop in around six months, and we can run twenty crops at once, if we have the resources. The momentum is building. It feels imminent.

What would you say to consumers right now, before any of that technology exists, who want to make better choices?

Hone your sense of taste and smell and use that discernment. If a tomato is particularly flavourful, it is almost certainly more nutritious. That is not a vague claim. It is the biology. And if you have access to a refractometer, use it. Take readings when you get home from the shops, upload them, contribute to the picture. The science does not have to be complete for you to start participating in it.

What has your family made of the direction your work has taken, given that they helped build the organic movement you are now complicating?

I think they are maybe secretly a little bit proud. Secretly, though. But I think they should be proud of what they did. They helped make organic a thing when it was not a thing. I am only able to do this work because of the background and perspective they gave me. And the base they built matters. No chemicals is a huge step forward from chemicals. On principle, the application of toxic chemicals is counterproductive to overall system function. It is just not sufficient on its own.

What I try to say is: those who live in glass houses should not throw stones. Until you have an optimally functioning biological system, do not bother judging others. Be humble and ask how you can do better. It is much easier to judge others. But it is not helpful. And right now, we need all of us at the table.

Written by Emilia Aguirre

Emilia Aguirre

Emilia Aguirre is our Awareness & Advocacy specialist — which means she spends her days asking the uncomfortable questions about how our food is grown, priced, labeled, and sold. She hosts What The Field?!, a podcast packed with stories from the ground, hard-hitting research, and conversations with the people shaping the future of food (whether they like it or not).

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Society

44 min

A Bean Renaissance with Amelia Christie-Miller

#5 | August 2026

Amelia Christie-Miller didn’t set out to become Britain’s most persuasive advocate for beans. Before founding Bold Bean Co, she worked in food sustainability, connecting farmers directly with chefs on a platform not unlike CrowdFarming’s own model, only for the restaurant trade rather than the household one. It was there, watching the best chefs in London build menus around pulses rather than meat substitutes, that she became convinced beans were the answer to most of the food system’s problems. The jar of beans she tasted on a hungover morning during her Erasmus year in Madrid gave her a better story to tell than that, but it wasn’t really where it began.We sat down with Amelia to talk about why beans deserve the same reverence as coffee or wine, how she’s persuading supermarkets to give an unglamorous, declining category more shelf space, and why she will never, ever market a bean as a substitute for meat.Is it true you got into beans on a hungover morning during your Erasmus year?Has it always been beans, or did you consider other products when you were starting out?Always beans. It’s the food group. I was in the fortunate, if often depressing, position of being exposed to food system problems early on, but I’m an optimist, and the solution I kept coming back to was simple: people need to eat more beans. When I launched, people assumed I meant coffee. Beans felt dull next to the London restaurant scene I’d been working in. But two years after we launched, the UN’s Sustainable Development Goals Advocacy Hub chose beans as the campaign they believed would have the most impact across all their goals, and the Food Foundation in the UK made a similar call. The problem with beans has never been availability or affordability. It’s desire. That’s what I wanted to build in a category that’s been commodified and unloved for decades.For people who don’t know as much about beans as you do, why should we all be paying attention to them?Their role in soil health is one reason, and food security is another. If we all had to live off what our local land could produce, we couldn’t eat the way we currently do. We can’t all live on lamb and chicken. We’d need to rely on beans and pulses, and there are thousands of varieties, including ones that grow in deserts, which matters a great deal in a warming climate. Then there’s health. Fibre feeds the gut microbiome, which we now know is deeply connected to mental health, immunity and longevity. Beans are associated with the world’s Blue Zones, the places where people live the longest and the healthiest, and a common thread running through all of them is beans at the centre of the diet. I had gestational diabetes during my pregnancy, and beans were genuinely useful there too, because they release energy slowly rather than causing glucose spikes, which affects mood as much as it does fat storage. This isn’t a fad. It’s the oldest food group we’ve eaten for thousands of years. It only became associated with poverty once industrialisation gave us easier access to meat. If someone set out in a lab to design the answer to most of our food system’s problems, they’d end up with beans. We already have the solution. We just need people to want it.Tell us about the farmers you work with. What makes their beans different?It depends on the bean. Our butter bean comes from a specific region in Poland, and it’s a different genetic variety to the conventional butter bean most people know, closer to a scarlet runner bean, harvested differently. It’s the same food group, but varieties can taste as different as one apple does from another. The Carlin pea is a different case entirely. We work with a farmer called James on the Norfolk-Suffolk border, alongside Hodmedods, who support British growers transitioning to regenerative practices and bean crops. Nobody in Britain really knows what a Carlin pea is, so there we’re not chasing the most popular bean, we’re trying to raise the profile of one nobody has heard of. We got a whole chapter on them into our last cookbook and onto Prue Leith’s television show. Sometimes the difference isn’t that an entire harvest is superior. It’s about which grade of that harvest we choose. The lower grades often go to canneries and sit in warehouses for years. We take the highest grade based on texture and cook.Were these farmers already growing beans like the Carlin pea, or did you have to convince them to take a chance on a crop without existing demand?There’s already a huge appetite among farmers to grow something like the Carlin pea. I have farmers messaging me constantly offering to grow for us. The gap isn’t willingness, it’s that we haven’t created the demand yet, and that’s the work I’m doing. Our butter beans present a different challenge, because for our farmers they’re a cover crop, planted to benefit the soil rather than to sell. Getting them to keep scaling that as we grow means shifting their mindset from “this is good for my soil” to “this crop is worth something,” because we’re willing to pay well for the best of it.Are the farmers you work with already focused on organic or regenerative practices, or does that vary?It varies enormously, and it’s closely tied to origin and culture. A lot of farmers are farming to survive, not to change the world, and persuading them to care about soil health when they have other priorities is a work in progress. I’d like to say every farmer we work with prioritises this, but it isn’t true yet. Our job is to make growing beans commercially interesting, because we know that by default it’s good for the soil. Why would a farmer pay to certify a cover crop as organic when they might need to reach for a pesticide if a particular risk comes along? Our ambition is much bigger than serving one type of consumer. We’re trying to grow demand for beans generally, and organic growth follows from that. I believe money is what creates change. I can be as passionate as I like, but farmers need to make a living. Almost all the beans sold in major UK supermarkets are varieties that don’t grow well here, or exist only as a single, expensive trial field. There’s a cultural shift needed to get people excited about the varieties that do grow well in our soil, and growing the popularity of beans generally is what makes space for that.How have you convinced supermarkets to give a commodity category more shelf space?We’re incremental to the category. Stores that don’t stock Bold Bean Co see beans decline year on year. Because beans have been a commodity for so long, they’re accessible, and cheap tinned beans aren’t our competitor, because we want people eating more beans full stop. What we’re doing is closer to what Fever-Tree did for gin and tonic: creating a premium product that turns drinking into an experience, which then lifts the whole category. For every four pounds we make for a supermarket, one pound comes from someone who wasn’t previously shopping the bean aisle at all. If a supermarket lists us, we make them money, because the people already buying tins will buy more too, just for a different occasion. What supermarkets need to do now is give bean brands the same kind of impulse-buy space they give Cadbury’s Fingers, rather than relying on people who were already heading to that aisle. When we were placed in the meat aisle for a period, forty per cent of the people who bought us there had never bought our beans before.Do you lean on the “meat alternative” message to reach that new audience?Never. People don’t like being told what to eat, and framing beans as a substitute creates compromise rather than desire. I don’t want someone choosing a chickpea tikka masala over a chicken one because they feel they should. I want them looking at a pecorino and sweetcorn risotto and simply wanting that, without thinking about what they’re not having instead. That’s how we change behaviour: by giving people something they want, not something they’re settling for.Do you see yourselves ever moving beyond beans in jars?The rule I’ve set for myself is that the bean has to be the hero. Hummus is a good example of what I mean. People love it, and most don’t really register that it’s beans. I don’t think we have a job to do there. A bean patty could work if it were something in its own right, but not if it exists purely to replace a burger someone actually wanted. We want to create things that are unapologetically bean-centred, not a way of making people feel better about a decision they’re only half-committing to.Your product sits at a premium price point. Does that create friction with customers?It does, and I won’t pretend otherwise. I wish we could charge less, but the moment we do, we start creating a commodity product. Price comes down, the quality of the bean we can afford comes down with it, and the transformative first-taste experience disappears. Our goal is for someone who thinks they dislike chickpeas to try ours and change their mind, and that experience depends on not compromising. There are plenty of cheap beans out there already. We’re offering something different, and a different job to be done.How do you reach beyond the food-loving, Ottolenghi-cookbook audience who already gets it?We’re currently serving a fairly specific, food-literate, middle-class customer. But I believe food culture moves outward from people with credibility in food. Avocado toast appeared on a menu in an Australian brunch spot decades before it became a mainstream, multi-format industry. We’re serving that core audience first because I believe that if we keep doing a good job, we’ll progressively become more mainstream. That’s my honest theory of how you shift consumer behaviour on something like this.Do you ever lean into how broken the food system is, and how that explains the price of good food?I don’t, deliberately. I feel that way myself, and my team is motivated by it, but I don’t think it’s our job as a brand to make people feel dismayed. I want the message to stay singular: these are the best beans, and they’ll change your mind about beans. Not “these are the best beans, and here’s why the food system is broken and that’s why they cost more.” I don’t think that gets the best out of people. I’m trying to win people over to loving beans, and I don’t think guilt is the right lever for that.If you had to convert one committed bean-hater, what’s the first thing you’d have them try?Ideally, straight from the jar, so they can tell me honestly what they think. But realistically, I’d start with a dish that includes meat if they’re not vegetarian. One of the best recipes in our first cookbook, contributed by a guest chef, is a sausage and butter bean stew: fried sausages with creamy butter beans, mustard, Parmesan, lemon and crunchy breadcrumbs. It’s hearty enough that people forget they’re eating beans at all, and by the time they realise, they’ve already fallen for them.Is there a myth about beans you’d like to put to rest for good?That they’re dusty and tasteless. That perception is everything we need to change. I always compare it to coffee thirty years ago, when people assumed it was all the same. Now everyone understands there’s terroir, process, and real variation, in the same way there is with wine. Beans deserve the same reassessment.What’s been your biggest “what the field” moment on this journey?Before starting Bold Bean, I was deep in food system problems, and that was bleak in its own way. What genuinely gets me now, working in retail and commercial food, is how much control big food companies have over what we see on shelves simply because of what they’ve paid for that space. Supermarkets want to stock us, but they’ve already committed shelf space elsewhere. Governments need to step in, because supermarket executives aren’t going to sacrifice short-term sales of something like Chocolate Fingers for the long-term upside of nudging people toward healthier, more sustainable diets, even though that’s exactly what a brand like ours can offer. The system is built for big, ultra-processed businesses to win, and a brand celebrating genuinely good ingredients has to fight for space it should, given what’s actually at stake, be handed freely.Any recommendations for our listeners, a recipe or otherwise?Head to the Bold Bean Co website. Over 300,000 people visit each month for the recipes alone, and you don’t need our beans to cook any of them. Try the butter bean puttanesca, and if you’re not ready to go fully vegetarian, add some fish. My own go-to is what I call miso beans: cook down miso, butter and whatever onion is lying around, add a jar of white beans, then top with whatever’s in the fridge, usually a fried egg in chilli oil, some kimchi or pickled cucumber, and a bit of green veg. It’s comfort food with enough going on to never feel repetitive.

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Society

48 min

Getting Healthy in Toxic Times with Dr. Jenny Goodman

#3 | June 2026

Dr. Jenny Goodman trained as a conventional medical doctor before spending decades building a practice in ecological medicine, a field that takes nutrition, environmental toxins, and root causes seriously in a way that mainstream medicine, she argues, simply does not. She is the author of Staying Alive in Toxic Times and Getting Healthy in Toxic Times. We spoke with her about pesticides, the gut microbiome, why governments won’t protect us, and what we can actually do about it.You trained as a conventional doctor, went through all of that, and then walked away from it. What happened?It was much sooner than most people expect. Probably within the first year or two of medical school, I knew something was wrong. I couldn’t put my finger on it, but the moment of real disillusionment came at the start of the third year, when we were finally meant to meet patients and learn the arts of healing. I thought: now I’ll understand what all that anatomy, physiology, and biochemistry was for.Instead, the word “healing” was taboo on the wards. The word “cure” was taboo. What they talked about was managing symptoms — suppressing them with drugs, then adding more drugs to manage the side effects. Nobody went home well. Nobody went home healthy. The World Health Organization defines health as a state of complete mental, physical, and spiritual wellbeing. It’s not just that they never achieved that — they weren’t even aiming for it, and they would have been embarrassed if you mentioned it.There was also no attempt to look at root causes. I would ask: why has this 40-year-old man had a heart attack? Why has this woman of 45 got liver cancer? And not only did they not have answers — the question itself was taboo.Did you find anything within conventional medicine that worked for you?Emergency medicine. I liked it because I didn’t disagree with what was happening. Conventional medicine is brilliant at emergencies — you break a bone, you have a heart attack, in that moment, that’s what you need. I felt I was doing the right thing. But I didn’t want to do it forever.What eventually changed everything was discovering the British Society for Ecological Medicine in the late nineties, about 17 years after I’d qualified. These were doctors doing the kind of medicine I had imagined I was going to learn as a 19-year-old. They were getting to root causes, making people better, and not making them worse.So what actually is ecological medicine?It has two halves. The first is nutrition — identifying what good substances are missing from our bodies, understanding why they’re missing, and putting them back. The second is environmental medicine — identifying which industrial toxins have entered our bodies and teaching people how to avoid them going forward. And those two halves are deeply connected, because a lot of why we’re nutritionally depleted comes back to farming.The reason it’s called “ecological” is twofold. First, we see the whole body as one joined-up ecosystem. In conventional medicine, if you go to your GP and say you have joint pain, a rash, and trouble breathing, they’ll send you to three separate specialists who have no way of connecting with each other. The body is a whole. We look at what is causing inflammation to manifest across all those different systems.But it’s also ecological in a broader sense: the human body is not just an ecosystem, it is part of the ecosystem of planet Earth. This isn’t vague, new-age language. It’s basic biology, physics, and chemistry. Whatever we put into the air, we inhale. Whatever we put into the water, we drink. Whatever we put into the soil is taken up by the plants, ends up on the plate, and gets into our bodies — including our gut microbiome. There is no separation. We cannot poison the planet without poisoning ourselves.You’ve said that farmers hold the keys to public health solutions. Why?Because the connection is direct. If farmers are growing food in nutrient-depleted soil using synthetic fertilizers that don’t contain the minerals we need — no magnesium, no iodine, no chromium, no zinc, none of the things I find people desperately deficient in after 26 years of practice — then the food on the plate is nutritionally depleted too. And if they’re using pesticides, those pesticides kill the good bacteria in the soil, which are responsible for getting nitrogen and minerals into plant roots. You don’t just get poisoned crops. You get nutritionally empty ones.Everywhere I go, farmers are desperate to convert to organic and regenerative. There is no ideological problem. There’s an economic problem in making the transition. But once they’ve made it, they save money — they’re no longer spending on synthetic pesticides and fertilizers. The issue is that governments need to subsidize the transition to small-scale, human-scale, organic, regenerative family farming, instead of subsidizing agribusiness.Our research found that around 84% of Europeans have at least two or three different pesticides in their system at any given time. What is that actually doing inside the body?I should start with detox, because we do have ways of clearing these things — but let me explain the mechanisms first, because they’re worth understanding.Most insecticides and pesticides are cholinesterase inhibitors. To understand why that matters, you need to know how nerve transmission works. When an electrical impulse travels through your nervous system, at every synapse — every gap between nerve cells — it briefly becomes a chemical signal. The neurotransmitter responsible for that chemical crossing is acetylcholine. Once it has done its job, it has to be destroyed, otherwise the system gets stuck in the “on” mode and becomes paralyzed. The enzyme that destroys it is called acetylcholinesterase.What pesticides do is destroy that enzyme. The system can’t reset. It gets stuck. And that is one of the major mechanisms behind neurological deterioration — Parkinson’s, multiple sclerosis, motor neuron disease, and Alzheimer’s.And this isn’t a fringe hypothesis. When I started writing my second book, I thought: I hope I can find half a dozen studies connecting pesticides to these diseases. I was overwhelmed. There are tens of thousands of studies, in peer-reviewed scientific and medical journals, showing strong links between pesticides and Parkinson’s, MS, ALS, and most forms of cancer.Where do these chemicals come from, in terms of their original chemistry?Their chemistry is based on nerve gases used in the World Wars — particularly the Second World War. Come 1945, the manufacturers couldn’t sell those products anymore. So they converted them, first into insecticides, then herbicides, fungicides, and so on. It is essentially the same chemistry, slightly modified, that was used to kill human beings. These are biological weapons. And of course they kill wildlife, disrupt soil bacteria, harm mammals, and harm us.You also mentioned endocrine disruption as a third major impact area.Yes. Some pesticide molecules structurally resemble estrogen. They sit on estrogen receptors in the body and trigger estrogenic effects. Many heavy metals — aluminum, nickel, mercury, cadmium — appear to do something similar.The results are already visible in wildlife: feminization of male fish in rivers, dramatic drops in fertility across mammals, birds, reptiles, and fish. And in humans: sperm counts across the Western world have been falling for decades. There’s a classic Danish study comparing sperm counts in organic versus non-organic farmers. The organic farmers had excellent sperm counts and healthy children. The non-organic farmers had worryingly low ones.In my practice, so-called “unexplained” infertility was one of the most common things I saw. When you get the nutrition right and identify and detox the heavy metals and pesticides, couples can often conceive within a year. And the damage doesn’t stop with one generation. These chemicals can be adducted — literally stuck onto DNA, from both egg and sperm — and passed on. We’re talking about multi-generational damage.Glyphosate comes up constantly in this conversation. Is it really as dangerous as people say?The World Health Organization classifies glyphosate as a carcinogen. Monsanto Bayer’s defence has been that the metabolic pathway glyphosate interferes with in plants doesn’t exist in mammalian cells. That’s technically true. But it does exist in the bacteria in our gut. And the microbiome isn’t an optional add-on — it’s as vital as the liver or the kidneys. Glyphosate poisons it, and therefore we get sick.There’s also something deeply troubling about its molecular structure. Glyphosate is structurally very similar to glycine, an essential amino acid that forms part of our connective tissue — tendons, ligaments, collagen. It’s biologically plausible that in people with insufficient protein intake, the body could substitute glyphosate for glycine in collagen molecules, which would compromise their structural strength. Nobody has funded that research. Who would?In the meantime: if you’re not making your own bread from organic flour, your children are eating glyphosate every day.What can people actually do?First: eat organic. When people switch, I consistently see their health transform. After a few months, they stop needing supplements because they’re finally getting the nourishment from food, as we always used to.On affordability — the criticism is valid, but the framing is misleading. Mass-produced cheap food is effectively subsidized because the environmental damage it causes isn’t factored into its price. If we charged the real cost, organic food would win the comparison easily. There are also practical adjustments: if you eat chicken three times a week, switch to organic and eat it once a week. One organic chicken costs less than three battery ones. And think of it as health insurance. Getting cancer is extraordinarily expensive — in lost income, in treatment, in suffering.Second: filter your water. In many parts of Europe, unfiltered tap water contains residues of pesticides, fertilizers, hormones from HRT and contraceptives, antibiotics, heavy metals, and chlorine. A good water filter removes most of this.Third: avoid pesticide contact outside of food. Pet flea treatments are a major and underestimated source — most of them are insecticides, regardless of the trade name. Ask your vet directly. Local authority grass verge spraying is another exposure route, especially for young children. Campaigns to stop unnecessary spraying have gained real ground in recent years.For detox, there are seven approaches I outline in my books: high-dose vitamin C; organic vegetable juicing; Epsom salts baths; short saunas — critically, five minutes only, and wipe the sweat off continuously rather than letting the body reabsorb it; specific supplements like phosphatidylcholine (found in egg yolk) and glutathione; colonic hydrotherapy for some people; and sprouting seeds on your windowsill. Tiny two-centimetre broccoli sprouts contain up to 50 times the nutrient density of a mature broccoli head.Why hasn’t any of this been acted on at a government or industry level?In one word: capitalism. These products are highly profitable, and the companies that make them have the resources to counter independent research with their own. The pattern is the same with every pesticide: it’s introduced, then banned 10 years later when the evidence becomes undeniable. The companies say they’ll go back to the drawing board and make a safer version. Then that one gets banned too.As for governments — they are not neutral parties. Ministers hold shares in these companies the same way they hold shares in pharmaceutical companies. The regulatory authorities that are supposed to control this industry are staffed by people who have worked for that industry. It’s the revolving door. Accepting this was genuinely disillusioning for me, but the evidence is plain.The only people who are going to protect us are ourselves. Through food choices, through campaigning, through teaching the next generation — including that the level of illness we’re seeing, in children as well as adults, is not normal, not natural, and not necessary.

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