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Real or fake price tag? A deep dive into the true cost of food with Pietro Galgani.

# | April 2025

min

Published January 2026

Real or fake price tag? A deep dive into the true cost of food with Pietro Galgani.

We talk a lot about fair prices. But what if we told you the price tag on your food is lying to you?

In this episode of What The Field?!, we dive into true cost accounting — what it is, why it matters, and how it can change the way we think about food. Our guest Pietro Galliani from True Price and the Impact Institute breaks down the invisible costs behind what we eat: environmental damage, underpaid farmers, and social inequalities that never make it onto the label.

We also explore how businesses and consumers can start closing the “true price gap” — without waiting for someone else to fix the system. Because change doesn’t start in boardrooms. It starts at the checkout.

Listen now and find out:

  • Why “cheap” food isn’t cheap at all
  • How true pricing can fund real solutions
  • What regenerative farmers and consumers can do to shift the system


Ready to stop being fooled by fake  price tags?

 

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Written by Emilia Aguirre

Emilia Aguirre

Emilia Aguirre est notre spécialiste Sensibilisation & Plaidoyer — ce qui veut dire qu’elle passe ses journées à poser des questions qui dérangent sur la façon dont notre alimentation est cultivée, fixée en prix, étiquetée et vendue. Elle anime What The Field?!, un podcast rempli d’histoires de terrain, de recherches percutantes et de conversations avec celles et ceux qui façonnent l’avenir de l’alimentation (qu’ils le veuillent ou non).

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48 min

Why Regenerative Agriculture makes business sense

#308 | December 2025

What if the future of farming was not only better for biodiversity and soil health, but also a smarter long-term investment? In this episode of What The Field?!, we sit down with Alessia Lenders, Head of Impact at SLM Partners, a pioneering investment firm proving that ecological farming and solid financial performance can go hand in hand. Alessia’s journey into regenerative agriculture did not begin in the fields but in the world of traditional finance. Searching for investment solutions that could genuinely improve biodiversity, she found herself returning again and again to agriculture: one of the biggest drivers of environmental degradation, but also one of the greatest opportunities for change. Today, SLM Partners manages more than 760 million dollars in farmland and forestland across the United States, Australia and Europe. Their approach is simple yet radical: invest in land, partner with skilled farmers, and scale regenerative systems that rebuild soil, protect water and secure long-term productivity. What you will discover in this episode 1. The economic logic behind regenerative agriculture Alessia explains why long-term, patient capital fits naturally with regenerative transitions: healthier soils, more diverse revenue streams (including carbon projects in Australia) and more climate-resilient farms. Far from being a financial compromise, regenerative systems can improve profitability by reducing input costs, stabilising yields and tapping into premium and organic markets. 2. Why investors are turning to farmland Farmland behaves differently from stocks and bonds, which makes it an attractive diversifier for institutional investors. SLM adds another layer: regenerative farms that can outperform conventional systems over the long term while delivering measurable environmental impact. 3. The crucial role of the farmer SLM’s model is farmer first. They partner with experienced growers who want to expand but lack the capital to acquire land. SLM buys the land, the farmer manages it and both commit to a regenerative transition adapted to local realities. The result is a partnership that supports young farmers, protects landscapes and proves that ecological agriculture can scale. 4. A clearer picture through data From soil microbiology to water modelling, biodiversity indicators and carbon estimates, SLM collects an extraordinary amount of data to understand and communicate how landscapes change over time. This allows them to build business models that anticipate droughts, evaluate water security and verify real ecological outcomes. 5. Regenerative agriculture is not one size fits all Whether transitioning almond orchards in Spain, grasslands in Australia or mixed farms in the United States, SLM adapts regenerative principles to each context. For some farms, the target is organic certification. For others, it is a regenerative outcome-based approach focused on soil health, biodiversity and long-term resilience. This episode goes deeper than we ever have into the financial mechanics behind regenerative agriculture. It is a rare look at how capital, ecology and farming come together to build food systems that work for both people and the planet. If you have ever wondered whether regenerative agriculture really adds up financially, ecologically or both, this is the conversation you will not want to miss.  

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