
Published January 2026
Heura and the rise of flexitarianism
Bernat Añaños Martinez is Chief Social Movement Officer and co-founder of Heura Foods, a company that creates plant-based meat products with a Mediterranean twist.
The motivation driving him and the people at Heura seems simple at first glance: For people to stop eating animals by providing the tastiest alternatives possible, akin in both texture and flavor to the meat products it seeks to replace. Heura’s vegan chicken for example has managed to become immensely popular, even amongst non-vegans.
We discuss the many reasons why cutting down on meat could be one of the most powerful ways for an individual to make an impact and talk about Heura’s vision for the future.
“We want to create not meat alternatives but meat successors”
We grill Bernat on all the obvious potential caveats:
- What makes Heura products different from other plant-based meat substitutes?
- Why do they come in plastic packaging?
- What about the ingredients do Heura contain and are they not unhealthy?
- What does an animal meat-free diet have to do with social justice?
“Social justice is just inherent in the whole food system. (…) We can build a food system that is socially just.”
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Written by Emmeline Hess
Emmeline es experta en comunicación, vocación que ha estado ejerciendo durante más de 9 años en empresas con enfoque en la sostenibilidad.
Esta nueva podcaster es una gran aficionada a la comida, una preocupada por el cambio climático (aspirante a guerrera) y le gusta una buena discusión casi tanto como los perros.
