Looking for more? 

We’re just an email away.

min

Using film to drive change with Jolien Walhof from The WaterBear Network

# | June 2024

min

Published January 2026

Using film to drive change with Jolien Walhof from The WaterBear Network

In this month’s episode of “What The Field?!”, we had the pleasure of sitting down with Jolien Walhof, the Head of Impact at The WaterBear Network (after a lot of tech issues and 2 recording sessions!). This conversation is a must-listen for anyone passionate about climate action and the transformative power of filmmaking and storytelling.

Jolien is at the forefront of a unique mission: using film and storytelling to drive environmental change. The WaterBear Network, known as the “netflix for nature” is more than just a streaming platform. It’s a hub for powerful documentaries that not only inform, but inspire viewers to take action. This dual-purpose sets WaterBear apart in the crowded world of streaming services.

Our conversation delved into how The WaterBear Network leverages the art of filmmaking to tackle pressing environmental and social issues. Jolien shared insights on how films can cross cultural boundaries and connect with audiences on an emotional level, fostering a deeper understanding and commitment to action. 

A striking statistic that Jolien highlighted during our chat is that while over 70% of people express a desire to do something for the planet, less than 30% actually know how to start. This gap is where The WaterBear Network steps in, transforming awareness into tangible action. Each documentary on WaterBear is accompanied by a specific call to action, whether it’s signing a petition, going to a workshop, supporting a cause, or making lifestyle changes. This approach empowers viewers with clear, actionable steps to contribute to environmental sustainability.

Here at CrowdFarming we encourage you all to explore The WaterBear Network and become part of this growing movement for change. With WaterBear we are moving from doomerism to “do-more-ism”. 

This episode of “What The Field?!” with Jolien is a compelling exploration of the intersection of culture and climate and how each of us can contribute to a more sustainable future. Be sure to listen to the full episode and explore the transformative work being done at The WaterBear Network. Together, we can turn stories into impactful actions and drive meaningful change for our planet.

Listen to this podcast on all streaming platforms: YouTube, Spotify, Apple Podcasts, or through the link below:

Listen on your audio platform

Written by Emilia Aguirre

Emilia Aguirre

Emilia Aguirre est notre spécialiste Sensibilisation & Plaidoyer — ce qui veut dire qu’elle passe ses journées à poser des questions qui dérangent sur la façon dont notre alimentation est cultivée, fixée en prix, étiquetée et vendue. Elle anime What The Field?!, un podcast rempli d’histoires de terrain, de recherches percutantes et de conversations avec celles et ceux qui façonnent l’avenir de l’alimentation (qu’ils le veuillent ou non).

Share this content:

Keep digging ...

48 min

Why Regenerative Agriculture makes business sense

#308 | December 2025

What if the future of farming was not only better for biodiversity and soil health, but also a smarter long-term investment? In this episode of What The Field?!, we sit down with Alessia Lenders, Head of Impact at SLM Partners, a pioneering investment firm proving that ecological farming and solid financial performance can go hand in hand. Alessia’s journey into regenerative agriculture did not begin in the fields but in the world of traditional finance. Searching for investment solutions that could genuinely improve biodiversity, she found herself returning again and again to agriculture: one of the biggest drivers of environmental degradation, but also one of the greatest opportunities for change. Today, SLM Partners manages more than 760 million dollars in farmland and forestland across the United States, Australia and Europe. Their approach is simple yet radical: invest in land, partner with skilled farmers, and scale regenerative systems that rebuild soil, protect water and secure long-term productivity. What you will discover in this episode 1. The economic logic behind regenerative agriculture Alessia explains why long-term, patient capital fits naturally with regenerative transitions: healthier soils, more diverse revenue streams (including carbon projects in Australia) and more climate-resilient farms. Far from being a financial compromise, regenerative systems can improve profitability by reducing input costs, stabilising yields and tapping into premium and organic markets. 2. Why investors are turning to farmland Farmland behaves differently from stocks and bonds, which makes it an attractive diversifier for institutional investors. SLM adds another layer: regenerative farms that can outperform conventional systems over the long term while delivering measurable environmental impact. 3. The crucial role of the farmer SLM’s model is farmer first. They partner with experienced growers who want to expand but lack the capital to acquire land. SLM buys the land, the farmer manages it and both commit to a regenerative transition adapted to local realities. The result is a partnership that supports young farmers, protects landscapes and proves that ecological agriculture can scale. 4. A clearer picture through data From soil microbiology to water modelling, biodiversity indicators and carbon estimates, SLM collects an extraordinary amount of data to understand and communicate how landscapes change over time. This allows them to build business models that anticipate droughts, evaluate water security and verify real ecological outcomes. 5. Regenerative agriculture is not one size fits all Whether transitioning almond orchards in Spain, grasslands in Australia or mixed farms in the United States, SLM adapts regenerative principles to each context. For some farms, the target is organic certification. For others, it is a regenerative outcome-based approach focused on soil health, biodiversity and long-term resilience. This episode goes deeper than we ever have into the financial mechanics behind regenerative agriculture. It is a rare look at how capital, ecology and farming come together to build food systems that work for both people and the planet. If you have ever wondered whether regenerative agriculture really adds up financially, ecologically or both, this is the conversation you will not want to miss.  

Listen